Are We Losing Sight of the Big Picture? • Nxtbook Media

Are We Losing Sight of the Big Picture?

Written by Nxtbook Media

Tablets will be big. And important. And you need to get your content on them. And we can help you. But they’re not everything.

If you go to FOLIO’s digital edition front page, the oldest story acknowledges that the tablet market is "nascent." And then 6 of the 11 stories above that one are about tablets. I’ve also been interviewed by two writers in the past week. Guess what they wanted to talk about? The iPad.

Repeat after me: the iPad is the sizzle; the browser is the steak. For at least the next two years.