Alicia Bradley • Nxtbook Media

Alicia Bradley

Written by Gentry Lusby

At Nxtbook, I’m responsible for a little bit of everything! Most specifically human resources,recruiting and retaining great employees, benefits, payroll, office management / operations, and event planning but I’m happy to to jump in and do whatever else is needed. Before joining the team at Nxtbook, believed that success was defined by climbing a corporate ladder, taking yourself very seriously, and “putting in the time”. It took me about 7 years in the corporate world before I found my home at Nxtbook Media. I’ve realized over the years that success is really defined by loving what you do and the people you work with, having fun and building lasting relationships with your clients (internal and external), stretching yourself to take on new challenges and try new things, and defining your own path based on your individual passions and goals. Before joining Nxtbook I never could have understood what it is to “Exist to Inspire” but that vision is what drives me every day.

What inspires you?
Helping people and being a resource!

What is your favorite quote?
If a thing is worth doing, it’s worth doing well!

What is one random fact about yourself?
I was born in Germany and lived there for a few years before returning to San Diego where my family is from.

If you could have one superpower, what would it be and why?
Invisibility

What is your favorite Nxtbook Value and why?
Excellence – goes back to my favorite quote “If a thing is worth doing, it’s worth doing well”!

Any travel recommendations?
Maui – By far my favorite travel destination so far!