3 Ways Publishers Can Embrace the Holiday Spirit
Written by Nxtbook Media
December is arguably the best time to shift the focus of your publication promotional efforts to giving and cheerfulness. One way to build trust, engagement and interest with your readers is to embrace the holiday spirit as they are. While there are many ways publishers can do this with their digital editions, here are three to get you started:
1. Offer freebies to build excitement and circulation
‘Tis the season for giving! And as readers’ minds turn to gifts and holiday spending, a free gift is much appreciated. Consider offering a free special edition or free issue. Think about giving a prize or product, and promote it in your digital edition. Remember, it’s more fun to tweet about free materials than pointing to something behind a paywall.
2. Engage with current readers
Show your audience you’ve got the holiday spirit by sending them a virtual holiday card. You can make it promotional for your brand like our client, Virtuoso, or keep it heartwarming, like Amtrak. Or, have fun with it, like we did!
Holiday cards not your thing? Add a subtle wintry touch to your winter issue with Nxtivus. Snow gently drifts down your cover, collecting lightly on your masthead.
3. Embrace New Year’s Resolutions
It’s time to take a moment and reflect on your digital edition’s success. How did it go this year? Did you deliver content that was relevant to your readers? Did you distribute it in the way they wanted to read it? Did you try anything new that really took off? Did you inspire interaction and engagement?
Your metrics can answer much of this for you, but to make the most informed resolutions this year, you could poll your readers. Add a survey or poll to the page and ask readers what they think. Don’t be shy!