August 2018 • Nxtbook Media
The Email Savant Series: CTOR and Why It Matters

The Email Savant Series: CTOR and Why It Matters

CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your subscribers to take a specific call-to-action – place an order, download a whitepaper, read your blog, watch your video, register for an event,...