May 2014 • Nxtbook Media

What Comes After the Brand Audit

Recently, we talked about the Brand Audit and how savvy marketers can use them to find out who they are. It’s a vital step of the branding process but most people are eager for what comes next; implementing some of the key lessons learned from the Brand Audit into our...

Announcing the Inaugural Nxtbook-It and Crawl!

This summer, Nxtbook Media is hosting a 1 mile race in the Lancaster County Park to benefit our sponsored charities: JDRF, Pet Pantry of Lancaster, and OneRun Together. After the race is an optional pub crawl in Lancaster city, including specials and giveaways. Anyone...

A Little Creative Inspiration

AdAge just posted a unique piece, “The Creativity Top 5: The Best Brand Ideas of the Week” in which they highlight 5 techniques brands have used to reach and engage with more people. I found it inspiring and it challenges viewers to think outside the box...

As Always, It Depends

This week, I was editing an article about how to write good copy online. One of the lines suggested that good copy is “conversational” in tone. On the surface, this isn’t horrible advice. But it’s not always the best, either. In actuality, the...