May 2014 • Nxtbook Media

A Little Creative Inspiration

AdAge just posted a unique piece, “The Creativity Top 5: The Best Brand Ideas of the Week” in which they highlight 5 techniques brands have used to reach and engage with more people. I found it inspiring and it challenges viewers to think outside the box...

As Always, It Depends

This week, I was editing an article about how to write good copy online. One of the lines suggested that good copy is “conversational” in tone. On the surface, this isn’t horrible advice. But it’s not always the best, either. In actuality, the...