January 2013 • Page 2 of 4 • Nxtbook Media

When a Magazine Extends Past the Page

Have you recognized the power of a magazine brand that extends past the page? Going a step further than a YouTube channel or Facebook account, events have come into their own as means to build relationships and excitement around the magazine brand. For an example, we...

NY Times Aims to Save the Banner Ad

That’s the headline, anyway… a plan to save banner ads, because you know, you’d be lost without them. A far better idea in our opinion? Bypass them. If advertisers want readers on their website, take them there right inside the content, like this...