July 2012 • Nxtbook Media

To App or Not To App

A great quote re: using apps or the mobile web:“We have a simple rule: if we can do it in a browser, we use a browser,” Alex Schleifer, general manager of the media lab at SAY Media (which owns ReadWriteWeb) told me. “If we can’t, well, then we consider building an...

50 Percent Rather Read on Screens

At the end of 2011, Gartner, Inc surveyed early tablet adopters in the US, UK, and Australia to discern how they were using their devices, including media tablets, PCs, and smart phones. For seven days respondents recorded their daily behaviors on these devices, and...