January 2012 • Nxtbook Media

Device Determines Behavior

Of the many things we like to learn about, we like to see how people perform with content differently for the device their accessing it from. From an advertising perspective, do people buy more or less often from a smartphone?According to Adobe, tablet consumers are...

A Lot of Tabletage

A recent report by Pew says that 29% of the population reports having a tablet or eReader of some sort. That sounds about right to me, though I’m not a ran of comingling eInk devices with full color tablets. These are truly apples and orange products....