July 2011 • Page 2 of 4 • Nxtbook Media

Last Chance for the Live Event

At 2:00 EDT on Thursday, July 21 Folio: is hosting a webinar entitled "Case Studies in Custom Publishing."Why should you attend? Because if you’re in the content publishing business, you need to find ways to get your material ahead of the rest. Custom...

Throwback: 5 Case Studies of Old

The Background: Some time ago, the Gilbane Group released a report seeking to discern the potential power of digital magazines to meet advertisers’ and readers’ needs. In an independent study completed by the research group, publishers were interviewed at...

Publishers Talk Tech

Recently, Folio: released an article entitled "Top Tech" in which interviewed publishing executives discussed which technologies had the biggest impact on their companies in the past year. Among those mentioned (some more than once) were the following:Lead...

Sole Sponsorships for Increased Revenue

Advertising and sponsorships in a digital edition is one of the primary ways our clients turn digital editions into a profitable venture. One client, UBM Medica took this a concept a step further and created a stunning, revenue-generating digital edition.The concept...