February 2009 • Page 2 of 4 • Nxtbook Media

When Metrics Don’t Matter

I knew a publisher who used to give an incredible presentation about "Direct Traffic" to a website. He made a very convincing argument that such traffic was the result of print advertising, the untrackable medium.But even when advertising can be tracked, the...

eMagazines Preparing to Launch…

As covered in FOLIO:, a new digital newsstand is being launched by a company that’s done pretty well at selling print subscriptions online. Expect more details in the next few weeks, but here’s what you need to know:* Nxtbook Media has always believed that...