Analytics offers publishers the ability to position digital edition advertising differently than their other media categories. This raises the level of conversation with potential sponsors and transforms the publisher from media sales rep to industry consultant.

From time spent to referrer data, mobile usage and more, every action within the digital edition is catalogued. From there publishers can access the information on their own terms, or they can schedule regular reports to be sent to them. These comprehensive analytics serve to excite advertisers and publishers alike about the medium and serve as a strategic barometer to what’s working best within the offering.