Web App

A web app runs in the browser of a device, but unlike a web page, it’s been developed to automatically recognize the device and render content for it. A web app enables your content to appear on devices with the ability to access the Internet. No download is required, and readers’ behavior within the web app is easily tracked.

Native App

High-performing native apps specialize in great user experience and the immediate access to your content, which is downloaded to the device. Native apps are inherently specific to operating system (iOS, Android, etc.) and are developed specifically for those devices. Native apps are marketable in app stores and can be branded with your logos and RSS feeds.