Principal uses lighthearted animations to make a heavy, information-laden topic more approachable.
Planning for retirement is an emotional affair: sometimes stirring fear and anxiety, sometimes anticipation and determination. But often, the mere thought of trying to figure out how to plan for the future – what milestones should be used – might cause some people to yawn and pull away.
It’s a lot easier if the material you’re working with is both informative and entertaining.
Such is the case with “More Than A Number,” Principal’s Retirement Plan Value guide. In it, Principal’s targeted audience is presented with animated pages, icons and videos that call to attention necessary facts and information, while also making an information-heavy topic like retirement planning easier to consume.
From the moment the brochure opens, readers know to expect more than a page-flip experience. Custom animation on the front cover immediately positions the brochure as an interactive, fun piece designed specifically with readers’ questions in mind.
Jump to the second section, “Understanding Retirement Plan Costs.” The title could belong to any textbook or article explaining retirement. But in this interactive brochure the information is broken down into an animated chart. For readers who would like more details, Principal included a click-to-play video that walks readers through the chart, highlighting and explaining each piece.
Even the navigation is customized with the reader in mind. While a reader can easily turn from page to page – the brochure style does allow for a finality, a start to finish, for those who enjoy that reading experience – Principal also includes multiple jumps within a section. Take “Navigating Cost Considerations.” At the bottom of each page there are jumps to the next topic for readers looking for more information in a specific area.
Design, animation, and navigation were all created with the end user in mind, making this a perfect example of creating a valuable resource for readers. This is more than your average brochure.