In some cases, a branded native app may not make sense. When GRAND Magazine surveyed their readership of grandparents, they discovered that usage of iOs devices like the iPhone and iPad weren’t high enough to justify the expense of a native app.

Still, the publisher prides itself on pushing its readers ahead of the curve and knew that some of their thousands of readers would want to consume GRAND on such devices.

The solution was simple: GRAND Magazine enabled the web kit version of their Nxtbook. The web kit is a simple mobile-browser based version, which utilizes most of the Nxtbook technology.

Most importantly, the publisher promotes their digital edition the same way – via simple e-mail links. When a user on one of these devices clicks the link, the proper version of the digital edition launches.

Simple, effective, and cutting edge!