Digital magazines make it easy to leverage existing media into new revenue. Everything from live links, rich media and more serve as potential up-sell opportunities. But if you’re really looking to maximize your revenue potentials, special digital-only publications are the way to go.

Publisher EE Times supplements their successful print publication with periodic digital-only supplements. These unique digital editions serve as valuable assets to the publisher in many ways.

Because the editorial for such publications tend to have so much rich media, the advertisers are drawn to do something similar with their messages. This creates simple up-selling opportunities for the publishers’ staff.

Moreover, with digital-only publications being a cutting-edge product, advertisers aren’t comparing you to the “other guys.” Without competitors doing similar things, there’s greater ability to earn margin.

And just as important is the concept that you’re not like the other guys. By embracing digital-only publications, EETimes sets themselves up as being a progressive, innovative publisher.