Travel collateral projects can be especially challenging. Visitor guides usually entail gorgeous layout and design to most elegantly portray a location. But in addition, many of the advertisers and sponsors inside travel guides have already produced gorgeous high end videos.

Monterey, California had this exact problem, but the solution was as simple as it was effective. By using a web-in-window video feature, the video remained hidden until the reader pulled it up by clicking on the video icon.

In this way, the gorgeous layout of the pages wasn’t compromised, but the video could be easily opened to be viewed.

Most importantly, the publisher promotes their digital edition the same way – via simple e-mail links. When a user on one of these devices clicks the link, the proper version of the digital edition launches.

Simple, effective, and cutting edge!