The travel industry is one of show, not tell. From hotels to restaurants and tourist attractions, it seems everyone is eager to impress visitors with what they have.

When moving from a print publication to a digital publication, savvy travel publications work hard to leverage the technology for the best presentation.

The Asheville Visitors Guide used copious Ad-Jolts throughout their 2011 edition. The Ad-Jolt product combines the complexity of Flash animation with the layout of existing print ads to deliver an optimized experience to readers.

Advertisers and publishers particularly enjoy the Ad-Jolt, too, because it doesn’t require additional creative output. Amazingly, Ad-Jolts are built from the same PDF as the original advertisements!