Perhaps because they know the technology market so well, Uptime Magazine realizes that their audience is adapting in different ways and doing so very quickly. That being the case, the publisher chooses to utilize all of nxtbook media’s mobile options to reach their readers.

Uptime was one of the first publishers to use nxtbook’s web kit version, which allows the publication to be viewed on a variety of mobile and tablet devices. Though less fully featured than other mobile options, the web kit succeeds because the publisher markets it via their regular email service.

For optimum performance, however, Uptime also delivers content via their own native app. Because the content is downloaded to the readers’ device, the reading experience is slick, fast and superior.

Finally, Uptime also utilizes nxtbook’s text mobile version. This simple version of their content displays nicely on Blackberry devices, where readers are heavy text users, hungry for great content.

By watching all fronts, Uptime is uniquely ready to reach their readers, wherever they are.