When your audience’s common passion is flight and mobility, ensuring your products can reach them wherever they are becomes priority number one.

Sportsman’s Marketing caters to a highly mobile audience who are passionate about being on the move: The challenge was to find a portable solution that keeps their products at their roving readers’ fingertips.

The first step was making a digital catalog – Sporty’s Pilot Shop – which could be accessed at home or abroad. Sportsman’s Marketing took it to the next level by creating a native app for Apple devices. Their tech-savvy audience could then view, purchase and bookmark products while on the move.

The digital catalog was designed to make the buying process quick and easy for the mobile audience. Product codes are linked to corresponding product pages on their website. They also embedded well-crafted product demo videos which demonstrate compelling scenarios for needing the product while highlighting important product features.

Key Advantage: Whether in transit, planning their next trip or just relaxing at home, your audience can easily make their next purchase through the mobile catalog.