One business model doesn’t fit all businesses, so it stands to reason one business catalog strategy will not work for all businesses.

Take Shaklee, for example. Shaklee’s business model depends on consumers purchasing health and beauty products through sales representatives, and the representatives receive credit for the sale.

Shaklee created digital catalogs to make distribution of their catalog to consumers easy and cost effective. They also enabled the mobile web kit version of their catalogs so sales representatives can take their pitch on the road and demonstrate the catalog to clients via iPads and other mobile devices.

The primary function of the digital catalog, though, is to get sales and to credit the appropriate representative with the sale. With nxtbook’s technology, Shaklee attaches PWS codes to the end of all live SKU links. When a consumer purchases a product through the digital catalog, the purchase has the correct PWS

Key Advantage: Buyers can purchase goods whenever they’re ready, without a sales representative on hand, while still allowing for commissions-based models.