Custom publishing can be a successful revenue stream for publishers and sponsors alike, but high printing costs often dictate a high barrier to entry.

Publisher CMP overcame this with their sponsor, Siemens, by producing a gorgeous optimized digital-only piece.

Without the costs and constraints of print layout, the finished piece was designed for the screen, using optimum fonts and font sizes that didn’t require zooming.

The unique layout allowed for a wide variety of sponsor messages. Full page ads were elegantly balanced with standard IAB digital messages, leaving with a reader with a comprehensive brand experience.

Finally, CMP leveraged the technology further by tightly integrating sponsor-produced videos, and placing them directly into the layout. To the reader, the addition of rich media was greatly engaging because it appeared as if it was intended from the beginning, because, not surprisingly, it was!