Nxt-Text
Turning Your Offline World… On!
In 2007, more than 350 billion text messages were sent in the US – more than a 120% increase over 2006! With Nxt-Text, publishers can leverage this emerging technology for the benefit of their brand, their readers and their advertisers.
Nxtbook Media is the first company in the United States to offer a branded text messaging service to the magazine industry. The Nxt-Text service gives publishers an immediate in-road to an industry that was estimated to be more than a 50 Billion-Dollar market by 2010 according to Portio Research.
How does it work?
1) Publishers on the Nxt-Text platform insert a content specific code on the printed material. (Example NXT0008). Publishers can “Mobile Tag” and offer readers any content, including:
- Featured Articles, Editorial and Advertisements.
- Bonus content that doesn’t fit in the print edition.
- Promotional messages
- Coupons
- Rebate forms
- Rich media samples – audio & video
2) Readers send a text message with the specific content code to the Short Code 88411.
3) Requested content is automatically delivered to two locations; an online personalized Library- the first Social Bookmarking site for Print- and to the e-mail address registered by the user. This two-pronged approach ensures that the user receives the content they’ve requested and no content will ever be lost in Junk Mail.
The content can also be easily forwarded to friends and colleagues by including their e-mail address with the message and the Publisher reaps the Benefits of engaging with additonal Readers and possible Subscribers!
Nxt-Text Engages your Audience and extends your brand!
Readers of your print become users of your brand. Advertisers achieve tangible, measurable results – and develop the one-on-one relationship they want with your Reader.
Value to Publishers:
- Drive Print Readers directly to Publishers’ Website
- Replace Subscription and Reader Service Cards
- Add Impulse Subscribers – simply by sending a TXT MSG!
- Monetize content by offering advertisers text messaging opportunities and customer Information.
- Build your Database of high-quality e-mails
- Offer Bonus content to readers that didn’t make the Print Edition
- Gather Real-Time Print Metrics and reduce your audience research costs
- Increase Circulation by reaching and connecting with “pass-along” and newsstand readers.
Revenue for Publishers:
- Premium Ad Lead Service with 5-15% up charge
- CPL (Cost Per Lead)
- CPC (Cost per Click)
- Sponsorship ad placement in Editorial PDF and E-mail template
- Streaming Video files
- Contextual advertisements
- Offer as “Value-Add”
- New subscription sales (conversion) via the “pass-along” readers
