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- Why should I have a branded app?
- Native app usage is growing by leaps and bounds. More and more, your customers will expect you have to one. Secondly, for those that have these devices, you’re reaching your readers on their terms.
- Will my readers use a branded app to read my content?
- Results vary widely, depending on your content and your audience. Nxtbook customers have seen anywhere between 10% and 50% of all digital edition readership happens in the app. For all publishers, however, the market is steadily increasing.
- Are native apps expensive?
- Most native apps are quite expensive, due to several customizations required by customers. Your Nxtbook branded app, however, relies on technology framework used by many publishers. This means the price to get your app is dramatically lower than that of a custom app.
- How long does it take to get a branded app?
- Once we receive all of your assets, you’re only a few weeks from being submitted to Apple. From there, approval usually occurs in about two weeks. Once approved, new issues will appear in your app as soon as they become live.
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