United States Golf Association Launches Digital Catalog with Nxtbook Media
Lancaster, Penn. — March 8, 2004
Nxtbook Media, a company that offers dynamic multimedia digital publishing solutions, announced that the United States Golf Association (USGA) has today launched an online digital version of its new spring 2004 catalog using Nxtbook technology, a Web-based e-reading application developed by Nxtbook Media. The 32-page digital catalog, which features 2004 U.S. Open merchandise, including mementoes, clothing, and other high-quality merchandise, is on the Web at www.usgacatalog.com and a print version is also being distributed to USGA Members and the general public.
The USGA began publishing digital versions of their catalog using Nxtbook technology last year and decided to continue after achieving positive results from two earlier catalogs. For example, the fall and winter catalog had more than 125,000 page views and had a global reach with more than 10 percent of readers from outside the United States.
Chris Johnson, Director, License and Merchandise Programs at the USGA, said “We think that Nxtbook offers a different approach to attracting traditional catalog customers, because the e-reading format of the catalog is very similar to the way that most people are used to looking at printed catalogs. Nxtbook also offered an easy way to put it up on our Web site. We see it as a very positive marketing tool, and the response from our customers has been enthusiastic.”
Nxtbook’s digital publishing platform is based on open standards, including HTML and JavaScript, which require no special plug-ins or downloading of proprietary software readers. The technology enables real-time results reporting of over 30 tracking points, including the number of readers who have accessed the catalog and time spent viewing the catalog.
President and CEO at Nxtbook Media, Michael Biggerstaff, said “We are extremely pleased that the United States Golf Association has selected Nxtbook for its latest catalog. We worked closely with this prestigious organization to help them extend the distribution of their traditional print catalog with the online format.”
About the USGA
The United States Golf Association (USGA) has served as the national governing body of golf since its formation in 1894. It is a non-profit organization run by golfers for the benefit of golfers. The USGA remains committed to promoting policies and programs For the Good of The Game. The USGA writes and interprets the rules of golf, produces the rules of amateur status, conducts national championships, maintains equipment standards, funds turfgrass and environmental research, and preserves golf’s history. For more information, visit the USGA’s Web site at http://www.usga.org.
Nxtbook Media, LLC™
About Nxtbook Media™
Nxtbook Media™ optimizes print publications for use on the Web. Nxtbook™ Media’s digital publishing application helps clients market and broadcast print materials in easy-to-read electronic editions over the Internet using only a standard Web browser. Customers including Advanstar Communications, Hewlett-Packard, Reed Business Information, Prism Business Media, Cisco, Valpak, CMP, Thomas Publishing, VNU Media, Hanley-Wood, Kia, Vance Publishing and Ziff Davis choose Nxtbook Media™ to expand the reach and effectiveness of their print materials. Named as one of the “100 Companies that Matter Most in the Digital Content Industry” for two consecutive years by EContent Magazine, Nxtbook Media is privately held and headquartered in Lancaster, PA. www.nxtbookmedia.com, email: info@nxtbookmedia.com
50 Words:
Nxtbook Media™ optimizes print publications for use on the Internet using only a standard Web browser. The world’s largest publishers partner with Nxtbook Media™ to expand the reach and effectiveness of their print materials. Named to the “EContent 100,” Nxtbook Media is privately held and headquartered in Lancaster, PA. www.nxtbookmedia.com
25 Words:
Nxtbook Media™ optimizes print for use on the Internet using a standard Web browser to expand the reach and effectiveness of the world’s leading publishers.
