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AOPA Uses Checklist; Readership Soars
Much like flying an airplane, the Aircrafts Owners & Pilots Association has made sure to cross off all the basics when it comes to growing digital magazine readership.
For starters, they relied heavily on email promotion to their extensive database. Though email is increasingly less important each year, for most publishers it still serves to jump-start readership. From there, the digital edition is frequently promoted within house ads inside the print and digital edition. After all, it's your content that your readers care about, so using that content to promote your newest digital edition...
Do something special
Digital magazines make it easy to leverage existing media into new revenue. Everything from live links, rich media and more serve as potential up-sell opportunities. But if you're really looking to maximize your revenue potentials, special digital-only publications are the way to go.
Publisher EE Times supplements their successful print publication with periodic digital-only supplements. These unique digital editions serve as valuable assets to the publisher...
From publication to tool
By their very definition, travel guides are meant for readers on the go. And while you might choose your hotel or key destination from the comfort of your home, other decisions are better made during the course of your journey. These readers particularly enjoy the North Carolina Official Travel Guide, which is published in a variety of mobile options.
The webkit version of the Guide plays in the mobile browser of iPhones and Android devices and maintains most of the features of the full desktop version, with videos and live links. Readers who request a travel guide via email will receive a link to the digital edition, which will seamlessly open up on...
Something for every reader
How can magazines, manuals, or content-heavy publications engage experts and dabblers alike? Cygnus Publishing tackled this idea head-on, creating content that keeps readers stuck to each page.
This digital edition caters to readers of all kinds, no matter their initial interest level. Whether it's a first time browser or a long-time devotee, Cygnus Publishing keeps its readers informed...
Taking advantage of the medium
When AAA Living chose to make digital-only versions of their magazine, they realized from the beginning that it was important that these optimized versions leverage the capabilities of the medium.
Because these versions of the magazine don't exist in print, layout is designed for the screen reader. Through special fonts and larger font sizes, readers are able to easily navigate the content...
John Wiley & Sons
Digital catalogs provide businesses and publishers with the ability to create a smooth purchasing process from start to finish. This means happier customers and better returns.
Take John Wiley & Sons, a business that sells professional publications. They know that while pundits say not to judge a book by its cover, images really do help the sale. Where print layout limits extra images, John Wiley & Sons created a scrollable window on the cover page which showed extra pictures...
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