Comments for Nxtblog

Comment on Say What? Engagement Matters More Than Clicks? by Eric Gervase

Eric Gervase — Thu, 26 Apr 2012 13:25:05 +0000

Yes. I loved this study. The study reported almost no correlation between click-through and conversion. Pretty crazy.

Comment on Flash vs. Adobe Acrobat Reader: Round One by Luther Alamilla

Luther Alamilla — Thu, 22 Dec 2011 23:08:59 +0000

Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but instead of that, this is excellent blog. A great read. I will certainly be back.

Comment on Where Do These People Shop?? by Marcus Grimm

Marcus Grimm — Thu, 15 Dec 2011 16:39:04 +0000

Great idea, Gary! We’ve seen some great ways publishers can cut content creation costs and will be glad to share them in an upcoming post!

Comment on Where Do These People Shop?? by Gary

Gary — Thu, 15 Dec 2011 14:52:03 +0000

While I agree that the actual “production” cost of a whiz-bang digital edition is significantly lower than $10k, the cost of developing all of the whiz-bang content can get quite large, quite quickly.

Of course, it is possible to do it “on the cheap” if you have the right resources, but from my experience in high-volume publishing (The company I work for publishes close to 1,000 titles per month), we generally have to hire out multimedia work and the folks that do it well aren’t cheap.

Perhaps in a future blog you might consider reviewing the different ways publishers are developing low-cost, supplemental, digital content?

Comment on I’m Glad Matt Kinsman is Leaving FOLIO by Marcus Grimm

Marcus Grimm — Fri, 02 Dec 2011 20:10:19 +0000

Now THAT would be a seminar I could sell tickets to!

Comment on I’m Glad Matt Kinsman is Leaving FOLIO by Bill Mickey

Bill Mickey — Fri, 02 Dec 2011 20:07:41 +0000

Nearly as well, eh? I’ll take Kinsman on in a digital edition showdown any day, Marcus.

Comment on Peter is Lonely, Please Like Him by Peter Houston

Peter Houston — Fri, 21 Oct 2011 13:46:42 +0000

I don’t LIKE you guys… I LOVE you!

Comment on 7 Ways to Use Digital Editions to Generate Leads by Joy Curtis

Joy Curtis — Thu, 20 Oct 2011 19:31:19 +0000

Hi Todd,
Thank you for pointing that out! I’ve updated the link, and it should now take you to the proper article: http://blog.hubspot.com/blog/tabid/6307/bid/27153/7-Ebooks-to-Write-ASAP-to-Generate-More-Leads.aspx
Thanks again!
Joy

Comment on 7 Ways to Use Digital Editions to Generate Leads by Todd

Todd — Thu, 20 Oct 2011 18:42:13 +0000

Hi Joy,

The link to the “7 ways to use ….” article goes to a Hubspot white paper on ebooks. I didn’t find the 7 ways you noted in that paper. Todd

Comment on Nxtbook Media Adds Save to PDF As Standard Option… by Seth Rickford

Seth Rickford — Wed, 05 Oct 2011 20:15:03 +0000

Thanks for making this option available. It would’ve been very easy to “lock in” people with the proprietary AIR reader. My hat is doffed to NXT for doing the right thing!