WEBINAR – 11.33% Conversion Rate for Digital Catalog Customer

We had the great opportunity to sponsor an outstanding webinar today about Digital Catalogs, which featured three very successful publishers. For those of you who missed it, feel free to view the archive here. 

One speaker offered the following data:

* Sales figures of five times the cost of the digital catalog
* More than three minutes of engagement time (better than their website)
* A conversion rate of 11.33%, compared to 3-6% on their website.

WEBINAR – Digital Magazines 2008: Shift in Technology, Shift in Psychology

Once, digital magazines were viewed as a transitional technology.
Now, it’s clear that adoption rates for digital magazines keep growing
as more and more publishers, advertisers and readers come to see the
value of the format. And technical capabilities have improved. What was
once used as a cost-saving device has emerged as an intriguing hybrid
model–combining useful elements of print and online. In this Webinar
we explore why there was a shift in how these products are perceived
and how publishers are leveraging digital editions in new and
profitable ways.

Speaker 1:

Ryan Douthit
Publisher
MediaSpigot LLC

 

Click here to view the archived webinar.

 

WEBINAR – Next Generation Digital Editions

During the Digital Edition University course, publishers have been
treated to a historical perspective on the industry as well as given a
sneak peek into revenue generation strategies currently being utilized
to drive hard profits to the bottom line. For our final course, we’ll
learn what trends are coming and where the category is moving from some
of the brightest minds covering the space.

Speaker 1:

Steve Paxhia
Director, Publishing Strategy & Technology Practice
The Gilbane Group
In the past ten years, Steve has worked with more than 30 companies by
helping refine their strategic plans, raise capital, devise
go-to-market plans, and make and integrate acquisitions. He is the
co-author of studies covering Digital Magazines and Newspapers and on
Collaboration and Social Computing. Steve served as Chairman of Rovia -
A start-up that developed secure fully featured e-books for the college
market. He also has considerable experience with custom publishing,
licensing of intellectual property, electronic publishing workflow and
technology, and EDI. During his 15 years in College Publishing, Steve
founded the publishing industry’s Pubnet e-commerce and information
system. He was also CEO of Inso Corporation and under his leadership,
Inso grew from a 35-person division of Houghton Mifflin Company to a
1000 person public company with sales of $100 million dollars. Now as
director of publishing strategy & technology practice for The
Gilbane Group, Steve Paxhia assists small publishing technology
companies in turning their ideas into profitable businesses as well as
helping larger companies to assess their strategy and current
performance in order to help them accelerate their growth.

Speaker 2:

Nick Hampshire

mediaIDEAS

Speaker 3:

Tammy Wise
Owner
Wise Group
Tammy Wise is the owner of Wise Group Inc., a Midwest communications
firm that thinks strategically and designs purposefully. Tammy knows
first hand that you can’t be everything to everybody. That’s why she
says any creative process must begin by identifying appropriate
audiences—only then can you craft truly effective communication that
delivers success. A graduate of Ohio University, Tammy brings 25-plus
years’ experience in the industry to benefit Wise Group clients as well
as national audiences, including the Society of National Association
Publications and American Chamber of Commerce Executives

To view the archived webinar, click here. 

 

WEBINAR – Digital Edition Revenue Generation

While some publishers seek low cost digital edition solutions, the
greatest gains to be made are in digital edition revenue generation.
Successful publishers will present their plans for maximizing online
revenue via their digital editions.

Click here to view the archived webinar.

WEBINAR – Who Are These People and Why Are They Reading Digital Editions?

A research-based review of the history of digital editions – what has
worked, what hasn’t worked and why. Industry professionals and outside
consultants will speak on the newest readership trends so that
publishers are poised for the next generation of digital edition
readers.

Click here to view the archived webinar.

WEBINAR – Digital Revenue: Readership and Revenue Growth in the New Era

Just four years ago, digital magazines were considered a fringe
product, curiously capable of building incremental international
circulation. But recent research shows that for some publishers, these
hybrid products are serving as valuable online assets, offering readers
an engaging online experience while presenting advertiser with higher
click-through rates than seen on website. Learn from a leading analyst
about the shift in reader behavior and listen as successful publishers
share their secrets for being successful with this product.

Learn from a leading analyst about the shift in reader behavior and
listen as successful publishers share their secrets for being
successful with this product.

Moderator:

Marie Griffin, Media Business

Speakers:

Steve Paxhia, Gilbane Group

Bob Fernekees, Information Today, Inc.

To view this archived webinar, please click here.