One Blogger’s Thoughts…

Here’s a blogger thinking about the future of print through the prism of the Nxtbook.

The Bonj Looks at Nxtbook…

A nice review of the Nxtbook – courtesy of Bonj – can be seen here.

Blogger Jill Hurst-Wahl Likes Nxtbook…

From the post:

Yes, some of these features are available in e-book readers. This,
however, works without downloading a separate reader. And imagine
marrying this with a digitized book? I can! 

Paul Conley on Nxtbook…

A nice review from Paul Conley:

Now this is kind of fun. American Business Media is posting a link to
the tradeshow daily that Folio magazine produced at the ABM Spring
Meeting. The daily is rendered Web-friendly via NXTBook, a system I
like more and more each time I use it.

Paul Conley on Nxtbook v. Texterity

Paul Conley offers some thoughts on digital editions and what he likes:

Given that, I have to say that I prefer the products created by NXTBook to those of Texterity. I just really like that audio file of a page being turned when I move through the "magazine."

Hoo-Clix Tracks Digital Magazine Click Details

 

Nxtbook Media  announces the immediate availability of HooClix Enhanced Tracking, which helps magazine publishers share domain-specific click-through data with advertisers.

HooClix Enhanced Tracking tracks which digital magazine readers click on each advertisement of the magazine. The domain address of the reader is placed in a report and is automatically sent to the advertiser each month.

“This is a major advancement for digital magazine technology,” said Nxtbook Media President Spencer Ewald.

“For the first time ever, an advertiser will know which organizations are curious enough about their offers to click on their messages. The automated reporting function enables publishers to provide advertisers this information with a minimal amount of effort," said Ewald.

The HooClix Enhanced Tracking provides advertisers with domain level information but does so without revealing personal data about the reader.

“In the interest of readers’ privacy, we don’t divulge personal information,” said Nxtbook Media Director of Technology Matt Harrington.

“Instead, we merely report that a reader located at a given domain (eg. “someone from “xyz.com”) clicked on a given advertisement,” said Harrington.

While such technology has been employed by e-mail marketers for some time, Nxtbook Media is the first digital publisher to utilize such robust tracking. Borrowing technology from other mediums is nothing new to Nxtbook. Last month, the company became the first digital publisher to provide one-click submissions to Digg and del.icio.us, popular technology solutions previously designed for bloggers.

“As a hybrid product, it’s imperative that digital publishers don’t just embrace the best magazine practices, but also that we utilize what technology companies are doing for other mediums. HooClix Enhanced Tracking is the latest example of that,” said Ewald.

Ewald expects advertisers to be overjoyed at the detail and regularity of the data.

“It’s absolutely vital that publishers understand who is clicking on their digital messages. Smart advertisers aren’t just concerned with click-through rates, but the quality of click-throughs, as well. HooClix is the perfect answer,” said Ewald.

CMP Technology chooses Nxtbook to produce digital editions

CMP Technology, a marketing solutions company for the technology industry, has chosen Nxtbook Media as the publisher of digital editions for its magazines. The program will launch with six titles: Information Week, EE Times, Embedded Systems Design, Electronics Supply Manufacturing, Dr. Dobb’s Journal and Call Center Magazine, enabling more than 100,000 readers of CMP publications to receive their issues in a digital format. These digital editions will replicate the look of the print edition while incorporating hyperlinks, audio and videos. The special Nxtbook Media format requires no software downloads and can be viewed on any standard Internet browser.

Spencer Ewald, president of Nxtbook Media, said, “We’re thrilled that CMP Technology has chosen Nxtbook as its sole digital publishing provider. CMP has a long and well known history of providing readers worldwide with outstanding content and we’re honored to be entrusted to optimize and deliver that content over the Web. These first six titles are a tremendous platform for the technology community and a strong basis of a successful ongoing relationship with CMP.”

Michael Zane, vice president of audience development for CMP Technology said, "We are looking forward to working with NxtBook Media as a true media partner. They have clearly made a commitment to producing a leading product with functionality and tracking, and CMP’s audience will be the beneficiary."

Nxtbook releases year-long study results

Nxtbook Media  today released its most detailed analysis yet of the company’s success in the digital publishing industry. The report revealed strong growth in all of the companies’ four channels – digital magazines, digital catalogs, digital collateral and travel collateral – and showed users to be exceedingly satisfied with digital editions.

Divided into two sections, the first section of the report examines data from Nxtbook’s robust tracking system. The second half of the report is a thorough analysis of nearly 3,000 reader surveys compiled during the past year.

"The exceptional growth we’ve seen during the past year is a clear indication of market acceptance of the format," said Spencer Ewald, president of Nxtbook Media. "Our publishers continue to demonstrate new and exciting uses for the Nxtbook technology and the hundreds of favorable comments from readers confirm that they love what publishers are doing with the format."

From an analysis of all Nxtbooks published in the previous year, Nxtbook has extracted several industry trends, including:

• Record months in titles and pages published and viewed in nine of the reporting periods.

• Year after year growth in page views of more than 400 percent.

• Interest in downloading has fallen 50 percent as users continue to embrace browser-based technology

Readership surveys from the same period revealed other key trends:

• 82 percent of readers preferred the digital edition over the print edition of their publication.

• 81 percent of readers said the Nxtbook format enhances their ability to collect information for their jobs.

• 85 percent of readers said they had a more favorable opinion of the publication after viewing the digital edition.

Readers also were asked which features of the digital edition most enhanced their experience with the Nxtbook. Content proved to be king, as the highest rating was given to hyperlinks to other information, followed closely by rich-media content, such as video and audio.

To view “Nxtbook Media – By the Numbers,” please go here.

Links to the full report can also be found on Nxtbook Media’s website are located here.

Rago Arts Introduces Nxtbook Media Technology to Auction World

Rago Arts and Auction Center is proud to be the first Auction House in the world to utilize the extraordinary technology of Nxtbook Media.

The digital catalog created by Nxtbook replicates the information in Rago’s printed catalog, but offers readers benefits unavailable in the printed format. Readers can zoom in to view products at high resolution and instantly create a list of every lot in their area of interest. Other features allow bookmarked catalogs to be e-mailed to friends or printed. Absentee bid forms or requests for condition reports can be filled in online and sent to Rago with a click of the mouse.

Miriam Tucker, CEO of Rago Arts and Auction Center said, “Nxtbook is easy to read, to access, to use, to enjoy. It allows us to provide our complete catalog to anyone with interest in the sale — that’s not just great for buyers. It’s a huge advantage for our client consignors. We are thrilled with the response.”

“We’re thrilled that Rago chose Nxtbook Media for their digital catalog,” says Eric Gervase, director of sales for Nxtbook Media. “The high quality of their auctions and the need for their customers to be able to easily seek and bookmark specific items of interest are both perfect applications for the Nxtbook and we look forward to doing further digital editions for them," said Gervase.

Readers can view the Rago Arts and Auction Center catalog in Nxtbook format here.

New Orleans Invites Visitors with Nxtbook Media

Bound and determined to replenish tourist revenues to their pre-Katrina point of nearly $5 billion annually, the New Orleans Metropolitan Convention and Visitors Bureau has published its 2005-2006 Visitors Guide online in a digital format provided by Nxtbook Media™. The Visitors Guide is free and available on the Bureau’s Web site, located at www.neworleanscvb.com.

Online, visitors may view the 156 page guide in its entirety, as well as print or e-mail copies of the guide to others.

The Nxtbook allows magazine, book and brochure publishers to present an optimized copy of their printed material on a standard Internet browser. The addition of hyperlinks, audio and even videos presents readers with a media-rich experience impossible to replicate in a standard print format.

Kim Priez, vice president of tourism for the bureau said, “As the city continues rebuilding, it’s vital that we find new and innovative ways to tell people that “New Orleans is open for business.” The Nxtbook format enables us to send that message to our online audience. While we encourage anyone who wishes to order the Visitors Guide in print to please do so, the digital edition gives us a way to show our great city without the added costs of publishing and distribution.”

Spencer Ewald, president of Nxtbook Media™ said, “Every customer we have wants to expand their reach and simultaneously reduce their costs. Nxtbook accomplishes this by merging the distribution economics of the Internet with the look of printed materials. In this case, the needs of the customer were especially critical and we’re proud to work with the bureau and assist them in delivering this important message.”

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