Last week, Marcus Grimm demonstrated to a select Folio: audience the way to make money in today’s digital landscape. Acknowledging the banner ad has long lost what little power it had, he quickly laid out the savvy digital marketer and publisher’s next step in advertising. (Spoiler Alert: Grimm reveals that even when the banner ad was first released it only had a 44% click-through rate!)
Missed the webinar? You can still register to view the archive by clicking here.
If you’ve either loved the webinar and can’t wait to see the slides again, or if you’re not ready to commit to an hour strategy session in advertising, you can view the presentation slides on slideshare by clicking here.
As always, if you wish a one-on-one conversation about how your business should be handling digital advertising, give us a shout!
Wednesday, April 24, 2013 – 2:00pm – Register Now
Did you know?
The average banner CTR is .1%?
8% of Internet users do 85% of the ad clicking?
You’re more likely to survive a plane crash than click a banner ad!
The Internet’s most popular ad metric is worth less every day. In this webinar we’ll examine how and why your advertising strategy needs to move where the money is. We’ll reexamine what your audience is worth and show you a new platform that offers your advertisers 100% click-through to your audience. If your audience is valuable, this is a program you won’t want to miss.
Ok, we can’t promise your competitors won’t tune in as well; but, if you want to learn all about Responsive Design, what it means in your industry, and what we have developed so YOU can be responsive with your digital content, you have three opportunities to do so.
Next week, Marcus Grimm will be presenting 3 days in a row on Responsive Design, especially in reference to the publishing landscape. He’ll not only explain what you need to know about this new platform and what new opportunities come out of it, but he’ll also let you see responsive design in publishing in action!
If you’re in the UK or EU, register for the November 14 event at 2:00 pm GMT for the same live presentation. (That’s 9:00 am EST).
Don’t miss out on your chance to see how Responsive Design completely changes the online reading experience. Even more than that, see how we’ve figured out how to monetize it like no one else.
Have you lost your creativity? Has your company or department lost it’s creative edge? Are you personally looking for a creativity boost before tackling your next job?
Join Michael Biggerstaff, Chief Inspiration Officer at Nxtbook Media, for this free simulcast webinar opportunity on October 17 at 12:15 pm to find out how creativity is allowed to flourish in their business.
Nxtbook Media has one of the most creative atmospheres in Lancaster County, and it has empowered employees to become innovators at their jobs, fostered creative solutions to typical business issues, and created an inspiring work environment with staggeringly low turnover rate. In this free simulcast seminar, Michael will help you learn a bit about your own creativity and show you some ways to help bring creativity back to your company, department, or even yourself. Find your creative MoJo and learn to work with creativity in mind and find the keys to helping your
organization be more creative, no matter the shape, size, or budget.
Remember, it all starts with you.
Click here to register for the event and have the simulcast link emailed to you.
In today’s tech- and mobile-savvy marketplace, publishing moguls know it’s not enough to create great content anymore. Your words have to rise above the noise, reach audiences on a global scale, keep readers’ attention, inspire readers to subscribe, and to do it all on a faltering budget. Fortunately, there are publishers doing this digitally, and they’re sharing their secrets on how to do it.
Join us on September 18 at 2:00 pm GMT as we detail several stunning examples of publishers in the UK using digital to expand their audience, reach readers with effective email campaigns, delighting readers with creative digital techniques, and keeping the revenue flowing through subscriptions. Whether you produce magazines, catalogs, reports or brochures, following these best practices can set you well on your way to success.
Tune in September 18, 2:00pm GMT (9:00am EST) to learn more about:
- doing more with less hassle by not outsourcing
- creative solutions for keeping readers hooked to your content
- subscription models to math your needs
- adding interactivity without breaking the bank
- increasing book opens with an effective email campaign
It’s not too late to register for our webinar, Freed From The Digital Divide, hosted by University Business, on Thursday, July 26th at 2:00 pm EST.
During this webinar, two speakers will be telling the story of how universities are using digital editions to reach new audiences today, and what they’re doing to set themselves up for success tomorrow.
Rachel Coker, Director of Research Advancement at SUNY-Binghamton will give an insider’s perspective on the strategy and workflow changes that go into publishing content across multiple digital platforms. Veteran higher education consultant Sherri Miles provides the larger context, breaking down key elements to successfully creating and promoting digital content. Both speakers serve as valuable resources to help other Universities mimic their success in jumping the divide from old media into new.
Like many other fields, the higher education industry still feels the digital divide. University, college, and higher ed. research and publishing departments have the same needs they’ve always had: student/alumni interest and financial backing. However, the tools used to meet these needs have changed. Your target audience of new students, loyal alumni, and donors turn to digital technology for their information, and the higher education community has to switch gears to meet them there.
Fortunately, there are those who have gone before you. In a webinar hosted by University Business on Thursday, July 26th at 2:00 pm, you will have the opportunity to hear two speakers report on how the industry is using digital publishing to reach and engage their audiences. Listen in as Rachel Coker of Binghamton University and Sherri Miles from Suffolk University describe their reasons for going digital, and what digital publishing has done to meet their goals.
Attention publishers, brand managers and content creators: there is a webinar on Thursday, June 14th at 2:00 ET you should attend. It’s called Case Studies in Custom Content, hosted by FOLIO:.
In this webinar, three speakers delve into getting your marketing and publishing materials across multiple platforms, making it available to an increasingly fragmented audience. Be inspired as you listen to each case study meet challenges in design, packaging deliverables, and turning a profit.
Boutique, lifestyle, hotel and travel industry has emerged as a growing market, especially among travelers looking for a unique or themed experience. But in an increasingly digital world, how can hoteliers and boutique designers remain on the cutting edge and win new business?
Whether targeting travelers always on the go, inns with specialty amenities, or a greater audience with lifestyle living in mind, digital publishing can empower you to make a bigger and better impact. In a webinar presented live Tuesday, May 29th at 2:00 pm ET Nxtbook Media and the Boutique and Lifestyle Lodging Association (BLLA) partner together to bring you the best ideas in using today’s technology to make your materials more compelling.
In this webinar you will discover how several businesses in the industry, including BLLA, have used digital catalogs, brochures and magazines to reach new audiences with their brand. Hear how mobile options fit into the future of the industry, and how you can ensure travelers can find your materials no matter where they are. Get a glimpse into how some businesses seamlessly integrate their current print materials with exciting rich media to inspire travelers to choose their resort, hotel, or lodging.
Staring at the title of our upcoming webinar, "Future Proofing Your Digital Edition" I thought, "Yikes, that’s gutsy." Can someone really declare that this is it, this is the future of digital publishing, and if you follow this plan your publication will survive the flux of technology and time?
We’re throwing down the gauntlet by saying the new technologies we’d like to demo to you will take that necessary step to getting your publication in the right space at the right time so you’re securely positioned for the future. But, while we believe we’ve got the solution, we’re more interested in knowing if you agree with us.
So here’s the deal: we’ll take an hour (May 9, at 2:00) to demonstrate where we think things are going, and then you’ll take about fifteen minutes in the future to tell us if you agree or disagree.
The first step is simple: click here to register for the webinar and choose a follow up interview time.
The second step is equally simple: tune in to the webinar on Wednesday, May 9th, at 2:00 pm ET.
Let us know what you think!