Dynamite Webinar

Two Nxtbook customers did an outstanding job telling their digital publishing stories at a webinar produced by University Business magazine last week.

From the description:

Digital Viewbooks, Alumni Magazines and More: Bringing Your Print Materials Online

In the past few years, higher education marketing professionals
have increasingly been turning to new digital publishing technology as
a way to reach their audiences. Digital publishing reaches more people
than print at a fraction of the cost, while allowing the inclusion of
video and other multi-media. The end result is a dynamic product with
cutting edge analytics than can be shared across all forms of social
media.
Join Web Seminar Editor J.D. Solomon and a panel of higher education
professionals using digital publishing for a discussion of topics such
as:
•How digital viewbooks and alumni magazines differ from Web-based
versions
•What makes digital publishing different from print and websites
•How to best promote your latest projects to the Facebook crowd
•How digital publishing provides metrics impossible to find in print
There is no fee to attend thanks to sponsorship by Nxtbook Media.
Presentations by: Peter Field – Director of Business Development,
RE:CREATIVE Sherri Miles – Director of Communications, Suffolk
University

Do yourself a favor and check out the archive here. 

NEW Webinar Announcement

Are you an educational publisher wondering how a digital edition fits into the marketing mix? If so, please attend this webinar sponsored by University Business magazine. 

Here’s the title:

Digital Viewbooks, Alumni Magazines & More: Bringing Your Print Materials Online

Listen as two awesome Nxtbook customers share their digital publishing experiences. If you’re in the business of learning, it’s a piece of learning you’re sure to enjoy!

Nxtbook 3.0 is Here! (Almost)

Later this month, the official version of Nxtbook 3.0 will be released. You’ve heard us blog about it, watched the videos and probably have even seen it, but now it’s your turn to treat your readers (and advertisers) to the coolest Nxtbook, yet.

To bring you up to speed with 3.0, we’re please to announce a special clients-only webinar where you’ll have the ability to see everything you’re dying to know about 3.0, including:

* What you can expect to hear from your readers regarding the new interface

* What new revenue generation opportunities are available to you

* How to utilize enhanced tracking

* How to grow circulation specifically with 3.0

* What you need to do to ensure your files look awesome in Nxtbook 3.0

* Much, much more!

The webinar will be held Wed. June 24th, at 2pm (EDT). Though we’ve done dozens of webinars, this one’s a little special: it’s the first clients-only one, and the first opportunity you’ll have to ask questions surrounded by other Nxtbook customers. It’s going to be great! Register for the webinar here.

 

The Webinar Train is Leaving the Station!

Thursday at 2pm is FOLIO’s can’t-miss webinar on Digital Magazines, including two Nxtbook customers on the panel, talking about what works and what doesn’t with digital magazines. To learn more, go here.

 

Everything You Wanted to Know About Digital Magazines

The next issue of FOLIO Magazine & Audience Development includes a special poly-bagged supplement on the 2009 State of Digital Magazines. The digital version of this don’t-miss supplement can be viewed here (in the NEW Nxtbook 3.0!). But if you’d like to see the LIVE version, register now for the upcoming FOLIO webinar on the same topic.

Last year’s writer Jane Zarem delivers an encore performance nearly as good as the original.

Less Than One Week Until the Webinar!

Be sure to join Nxtbook Media customer Anne Drobish and Allan Brown as they present their digital magazine success stories at next week’s webinar!

Digital Magazine Webinar – JOIN US!

We’re excited to announce our latest webinar, and hope you can join us! Allan Brown from Graduate Prospects and Anne Drobish from NewBay Media will be on hand to discuss what they’ve learned from their digital magazine launches! This webinar is ideal for those considering adding a digital magazine leap and for those who’ve made the leap and hope to jump higher. You can sign up for the webinar by going here.

WEBINAR – 11.33% Conversion Rate for Digital Catalog Customer

We had the great opportunity to sponsor an outstanding webinar today about Digital Catalogs, which featured three very successful publishers. For those of you who missed it, feel free to view the archive here. 

One speaker offered the following data:

* Sales figures of five times the cost of the digital catalog
* More than three minutes of engagement time (better than their website)
* A conversion rate of 11.33%, compared to 3-6% on their website.

WEBINAR – Digital Magazines 2008: Shift in Technology, Shift in Psychology

Once, digital magazines were viewed as a transitional technology.
Now, it’s clear that adoption rates for digital magazines keep growing
as more and more publishers, advertisers and readers come to see the
value of the format. And technical capabilities have improved. What was
once used as a cost-saving device has emerged as an intriguing hybrid
model–combining useful elements of print and online. In this Webinar
we explore why there was a shift in how these products are perceived
and how publishers are leveraging digital editions in new and
profitable ways.

Speaker 1:

Ryan Douthit
Publisher
MediaSpigot LLC

 

Click here to view the archived webinar.

 

WEBINAR – Next Generation Digital Editions

During the Digital Edition University course, publishers have been
treated to a historical perspective on the industry as well as given a
sneak peek into revenue generation strategies currently being utilized
to drive hard profits to the bottom line. For our final course, we’ll
learn what trends are coming and where the category is moving from some
of the brightest minds covering the space.

Speaker 1:

Steve Paxhia
Director, Publishing Strategy & Technology Practice
The Gilbane Group
In the past ten years, Steve has worked with more than 30 companies by
helping refine their strategic plans, raise capital, devise
go-to-market plans, and make and integrate acquisitions. He is the
co-author of studies covering Digital Magazines and Newspapers and on
Collaboration and Social Computing. Steve served as Chairman of Rovia -
A start-up that developed secure fully featured e-books for the college
market. He also has considerable experience with custom publishing,
licensing of intellectual property, electronic publishing workflow and
technology, and EDI. During his 15 years in College Publishing, Steve
founded the publishing industry’s Pubnet e-commerce and information
system. He was also CEO of Inso Corporation and under his leadership,
Inso grew from a 35-person division of Houghton Mifflin Company to a
1000 person public company with sales of $100 million dollars. Now as
director of publishing strategy & technology practice for The
Gilbane Group, Steve Paxhia assists small publishing technology
companies in turning their ideas into profitable businesses as well as
helping larger companies to assess their strategy and current
performance in order to help them accelerate their growth.

Speaker 2:

Nick Hampshire

mediaIDEAS

Speaker 3:

Tammy Wise
Owner
Wise Group
Tammy Wise is the owner of Wise Group Inc., a Midwest communications
firm that thinks strategically and designs purposefully. Tammy knows
first hand that you can’t be everything to everybody. That’s why she
says any creative process must begin by identifying appropriate
audiences—only then can you craft truly effective communication that
delivers success. A graduate of Ohio University, Tammy brings 25-plus
years’ experience in the industry to benefit Wise Group clients as well
as national audiences, including the Society of National Association
Publications and American Chamber of Commerce Executives

To view the archived webinar, click here. 

 

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