Success Stories from the UK

August 4, 2010 by Amber Stevens · Leave a Comment

Another week sees another Nxtbook Media client in the UK go that bit further to make their digital editions a success. Whether it’s taking a more strategic approach to generating revenue through the nxtbook or enhancing the reader experience through new features, our publishers are embracing the capabilities of Nxtbook’s technology. They’re taking advantage of the range of opportunities available to create fully interactive, searchable and high quality digital editions.

Here’s a few examples of what our publishers are doing:

Nxtbook UK client NewsCo understands that different readers have different reading requirements so has used a customised ‘zoom feature’ in the toolbar, allowing the reader to set the zoom level to at their own comfort level: http://www.nxtbook/nxteu/newsco/southparade/

City University London introduced the digital magazine to their readers by designing an easy to use instruction panel, showing readers how they can get the most from the digital experience by sharing content, linking pages and customising viewing preferences: http://www.nxtbook.com/nxteu/cityuniv/alumni2010/#/0

We offer advertisers the chance to give their adverts the WOW factor with flash animation, increased page views and click-through rates; Electronic Specifier uses their nxtbook to source the most relevant videos on the web with technical updates from their industry: http://www.nxtbook.com/nxteu/electronicspecifier/201004/#/46

To follow the footsteps of these UK publishers, contact Nxtbook Media and ask for today’s tools for success!

Filed Under: Digital Magazines, On del.icio.us, UK
Tagged:

How This Decade Does Digital Catalogs

July 29, 2010 by Joy Curtis · Leave a Comment

It’s not your ’90s version of an e-catalog.
It’s not even your turn-of-the-century version.
Quite frankly, if this is how the new decade is doing digital catalogs, count me in!

Nxtbook Media client John Wiley & Sons, Inc. is taking advantage of the cutting-edge technology to make their catalog user-friendly and intuitive for shoppers. Check out their Fall 2010 Scholarly & Professional Catalog. Not only do they make use of an optimized layout, they also employ a branded loader, custom toolbar buttons, scrollable cover image, shopping cart, and pop-ups.

This digital catalog easily achieves two major objectives: it informs customers about the product (scholarly publications), and makes it easy to purchase teh product. Readers can click either the books’ titles or the little "i" icon to view a pop-up with more information. They can easily add the item to the shopping cart located in the nxtbook platform by clicking "Add Item" in the pop-up, or by simply clicking the shopping cart icon on the catalog page.

With this technology, shoppers do not have to exit the digital catalog to get additional product information or to purchase the item. Everything is handled directly in the nxtbook, keeping your customers in your catalog.

What is one of the best parts? The shopping cart stores items added from session to session. Shoppers can close the nxtbook and their purchases will remain in their shopping cart for their return. At any time, shoppers can click the "Proceed to Checkout" to fill out an order form and purchase the books.

To get this technology into your digital edition, call your account manager. Like Wiley, take advantage of today’s technology to keep your readers in your catalog.

Filed Under: Digital Catalog Case Studies, Digital Catalogs, Digital Magazines, On del.icio.us, Technology
Tagged:

You Have To Ask Questions To Get Answers

June 2, 2010 by Joy Curtis · Leave a Comment

If you own a digital publication, chances are you’ve got questions for your readers:
– How do you like the magazine?
– Was it easy to read?
– What would make it better?

Nxtbook Media client Hi-Torque Publications, Inc. decided to get some answers. Click here to see their July issue of Motocross Action. (If you’re not a subscriber, click the "preview" button.) This issue features a toolbar survey button that – when clicked – pops up an intuitive survey right in the nxtbook. Readers can opt to take the survey at any point without losing their page or being directed out of the nxtbook. Their responses are directed back to the publisher.

This style of pop-up surveys is an option through Nxtbook Media’s Web Windows, discussed here and featured here.

So go ahead: ask questions, and get answers.

Filed Under: Digital Magazines, In the News, On del.icio.us, Technology
Tagged: Digital Magazines, pop-ups, surveys

Award Winning Game Changers

May 3, 2010 by Joy Curtis · Leave a Comment

Congratulations to Nxtbook Media customer Network Media Partners for winning the Association Media & Publishing’s EXCEL Award for Online Publishing Innovation! Check out their award winning digital magazine, MOVE.

Click here to be taken to their blog and read more about the EXCEL award and MOVE magazine. Note the description provided on their website: "This category recognizes the game changers – associations that are connecting with their audiences in new and innovative ways online."

Our compliments on your success and impressive use of rich media in your digital magazine. Well done!

Filed Under: Digital Magazines, In the News, On del.icio.us
Tagged: awards, nxtbook digital+magazines