Here’s a post discussing our involvement with the Cardiff City Football Club (you know – that kind of football), which caused us to think about how much sports work we’ve done at Nxtbook. We’ve done digital editions of American football, marathons, golf and even hunting & trapping.
It turns out if you can kick it, carry it, run it, hit it or shoot it, we’ve done it!
Here are six very cool Nxtbooks, all produced within the past 30 days (some within the past 3). Some are listed because they’re some of the most-read titles of the past month. Others are listed because the content is unique or intriguing. Each is worth a look.
The Official Event Guide to SuperBowl XLIII – One of our most-read titles of 2008 is back for 2009!
Your Guide to Verizon Wireless, Winter Edition – Commence wishing now.
The 2009 Catalog from the Stuttering Foundation – NEW to the Nxtbook family, this catalog has great integration with their e-commerce site
Gold Medal Whole Wheat Baking – Custom publications from General Mills consistently crack the Nxtbook Top 10 in readership
Boat U.S. – January, 2009 – Who says it takes time to build readership? Since launching last year, Boat U.S. digital readership has been near the head of the fleet every month – Check out the animated water on the cover!
Connections Magazine – This one’s close to our heart – a magazine produced by Nxtbook Media’s in-house custom publishing team. Notice the font styles and sizes, perfectly chosen for on-screen reading
The NY Times features Readius, the first roll-up e-paper display due to hit the market next year. At $359, we’re still nowhere near a price that the average consumer will pick one up and at five inches diagonal with black and white text, we’re still nowhere near the size or resolution it will need to be if magazine publishers are to embrace it, but no matter…. it’s the type of product that could birth the magazine of the next generation.
Several months back, we made reference to the fact that traffic to Nxtbooks via Google is up tremendously. In fact, comparing April, May and June to January, February and March, we see more than a 400 percent increase in traffic via the big guy.
It’s possible that the rapid growth (which started in April but continues to increase daily) has to do with Google’s news that they’re now able to index text within Flash itself. As we’ve said, Nxtbook content has been indexed for some time via our hybrid index Flash technique. However, if Google is now indexing the Nxtbook itself, the result would be that Google would see the content twice on the page – inside the Nxtbook and within the XML. This double-shot of content seems to be having the desired effect for our publishers and their readers.
We recently had the good fortune to sponsor a great presentation by Hillary Bressler, an awesome Internet consultant to the travel industry. Afterward, Hillary asked us to convert her presentation to NXTbook format. Inside, you can see how the travel industry can plug into scented web sites and much more. Oh, and if you’re not up to speed with Shoshmosis, click here.
One the obvious benefits of digital publishing is that your publication doesn’t get stale and dog-eared. Looking through our traffic statistics from last month, a book that remained in our Top 20 list was the Official Fall 2006 Visitors Guide to New York City, which received tens of thousands of readers and had its best month ever — in February!
Do you know where you’re going on your NXT vacation? Use our new Google Maps Mash-up to visit more than one hundred and fifty different destinations!
Web 2.0 is important to be sure and according to this report, magazine publishers are not currently doing enough to embrace the trend. That being said, we’re finding most our publishers are certainly talking about the tactics in this report, and the tactics make sense, so we tend to think that in a few years this will be the type of study we’ll use to mark what was the beginning of an important change in the industry.