Nxtbook Knows Travel

Hey, Nebraska, check out what Colorado is doing. They’re letting the skiers, the artists, the hikers, the sightseers, the riders, the rafters, the enthusiasts and the adventurers know that Colorado is where they can go for all their thrills and needs.

Nxtbook Media has clients creating travel and lifestyle digital editions for 36 out of the 50 states of America. In other words, over 72% of the states are represented with a Nxtbook digital travel/lifestyle collateral. Publishers, chambers of commerce, travel advisers, and community centers are using digital brochures, magazines, and collateral to attract readers who turn to the Web first when searching for where to go on their next vacation.

You can click here to see our NxtVacation Map which highlights some of the travel brochures we’ve done across the globe.

Two of my personal favorites are this “Perfect Hawaii Vacation Guidebook” and "North Carolina 2011 Official Travel Guide". The Hawaii vacation guide excels in providing additional content by adding icons linked to videos, websites, and a "Book It" icon directs vacationers directly to a ticket-purchasing page. The North Carolina guide enraptures vacationers from the start with videos and intriguing animations, then keeps engagement through adjolt animations throughout the book.

Of course, these are just my personal favorites. If you’d like to see your home state’s edition, or your favorite state’s if you have one, comment here and I’ll post it. Chances are 36/50 that we’ll have it.

Word for the Day – SHOSHMOSIS.

We recently had the good fortune to sponsor a great presentation by Hillary Bressler, an awesome Internet consultant to the travel industry. Afterward, Hillary asked us to convert her presentation to NXTbook format. Inside, you can see how the travel industry can plug into scented web sites and much more. Oh, and if you’re not up to speed with Shoshmosis, click here.

Autumn Comes Late to the Big Apple…

One the obvious benefits of digital publishing is that your publication doesn’t get stale and dog-eared. Looking through our traffic statistics from last month, a book that remained in our Top 20 list was the Official Fall 2006 Visitors Guide to New York City, which received tens of thousands of readers and had its best month ever — in February!

Where do you want to go NXT?

Do you know where you’re going on your NXT vacation? Use our new Google Maps Mash-up to visit more than one hundred and fifty different destinations!

Wanna Go Cruisin’?

Nothing’s worse for wanderlust than a great cruise brochure, and the recent project we did for Holland America makes us want to hop right on the nearest boat.

From a technology standpoint, we did something a little different with this one. Holland has lots of video footage, but rather than embed it all within the NXTbook, we used simple pop-up windows so that each one would play in its own window. Click here for the page in the catalog and then click on the play buttons to see for yourself.

Where do you want to go NXT?

Not sure where to go on vacation? Here’s a thought: our Travel Collateral samples page now includes more than twenty great vacation guides, all in NXTbook format!

Did Somebody Say “Vacation?”

Nothing against the Jersey shore, but this NXTbook brochure about Tahiti makes us think we might be missing out on some prime sun and sand.

Go West, Young Man

If you’ve been thinking about a western vacation, a great place to start would be our just-launched Wyoming Cultural Guide. (Spurs, not included.)

Case Studies Uploaded to Our Web site

If you’re looking for success stories for digital publishing with NXTbook, we’ve just uploaded six Case Studies. Visit digital magazine Case Studies here, digital collateral Case Studies here, travel collateral Case Studies here and digital catalog Case Studies here.