"Mobile" has been the word on everyone’s minds since before the dawn of the iPad, but it’s hard to gauge the actual impact of the devices based on hearsay and general hype. That is why Nxtbook keeps a close eye on up-to-date facts and statistics concerning this very issue.
Nxtbook Media uses Omniture to track readers’ behavior within our clients’ digital editions to help inform clients about their reader engagement trends. One of the other services Omniture provides is access to anonymous aggregated Internet data – such as the operating system and mobile device profiles – of users accessing Omniture-tracked sites.
Currently, desktop users still have a landslide lead over users who access the sites with mobile devices (tablets included). However, of those who use mobile devices to access Omniture-tracked Internet sites, the following devices claim the listed percent of use:
Apple iPhone – 42.7%
Apple iPad – 11.5%
Motorola Droid – 9.2%
Apple iPod Touch – 7.4%
Nokia 5800 – 4.5%
HTC Evo – 4.5%
Nokia 5230 – 2.4%
Blackberry 8530/Curve – 2.0%
Blackberry 8330 – 1.9%
Motorola Droid – 1.8%
RIM Blackberry 97000/Onyx – 1.6%
Nokia E63 – 1.5%
RIM Blackberry Tour 9630 – 1.4%
Nokia E71 – 1.4%
HTC Droid Incredible – 1.3%
(Other devices are tracked but have less than 1.3% of total usage)
To be clear, when considering mobile usage, it’s important to take your specific readers’ behavior into account. Nxtbook Media clients should check their tracking records to see how their readers prefer accessing their digital editions. Currently, we’re finding about 2% of readers access the digital edition through a mobile device or tablet. If you don’t have one already, it might be time for you to consider your mobile strategy.
November 17th, 2010 by Joy Beachy