File this one under "Events," subtitle: "How To Stand Out To Vendors."
Also known as Trade Show Collateral That Actually Attracts.
When faced with drumming up sponsors and exhibitors for their annual show, the Society of Manufacturing Engineers (SME) faces the same challenges as any other event coordinator: how to convince people your show is worth it.
You can get your vendors and prospects information by the typical means: some printed promotional items and a PDF emailed to prospects. Or you could do what SME did and produce an engaging, exciting brochure.
Among the many things they did right, SMEadded a hint of animation to the graphs and statistics they provided exhibitor prospects. The animation is light, but it makes the information more entertaining to view. For examples, vendors want to know what types of people will be attending the event: what’s their industry, job function, buying power, etc. SME could have presented this information in a chart, and the facts would be sufficiently communicated. Instead, they create a full page, beautifully designed, lightly animated presentation to wow potential vendors: http://www.nxtbook.com/nxtbooks/sme/westec2012_postshow/#/5
Want to show off your attendees’ buying power? Flash your impressive stats across the page, one at a time, for impact.
Set your show apart in your vendors’ minds from the very beginning: present them with collateral that wows and inspires.
July 18th, 2012 by Joy Beachy