Why Worry About Responsive Design?
October 16, 2013 by Joy Curtis
Since responsive design became a recognized term back in 2010, people have been trying to get a firm grip on this new layout which eschews zooming, panning and resizing.
In understanding responsive design, it’s all in the name: "Responsive design" strictly means the site or content platform is designed to respond to its environment. Everything from copy to graphics to photos to every other element is laid in a fluid grid so it smoothly adapts to how much screen space it is given. Have a small screen? Font size grows, images stack, and navigation shifts. View the same content on a large screen, and the content will reflow in a way that makes sense for that device.
Why do you need it? The number of devices, platforms, channels and browsers people are adopting into their every day actions is growing exponentially. Responsive design means when your audience is looking to view your content, your material is ready to make a great impression, no matter how readers get there.
Responsive design also eliminates the need for having a second, mobile-friendly design. Small, medium or large, you’ll have one product for every screen size.
While some think responsive design is well-suited for websites – and it is – responsive design is also the up and coming solution for publishers who want to meet the needs of their mobile browsing audience. Responsive design lets publishers serve up their content as per usual, with covers, advertising and beautiful images in tact, without ever needing to worry about the mobile reader’s experience.
Learn more about how frontrunning publishers are embracing responsive design magazine platforms at Folio:’s MediaNext demo session with Folio: magazine and Nxtbook Media, or click here to see Folio: magazine in responsive design now. To learn more about the responsive design platform Folio: magazine is using, click here.