Hands Across Lancaster Event A Success!
October 9, 2013 by Joy Curtis
"Nxtbook Media exists to inspire our community to realize its full creative potential. We embrace the fact that we are an integral part of our community’s success and will passionately support them to that end." — excerpt from Nxtbook Media’s mission statement
It’s easy to declare that you or your business is creative. "Inspiring" has become run of the mill. Innovative is the norm.
But what happens when you harness these powers not for direct business gain, but for inspiring the community at large?
Nxtbook Media has always taken inspiring the community as a serious charge, just as integral as almost any other function of the business. And last weekend, the company had a chance to get their hands a little messy during the effort.
In a project dubbed "Hands Across Lancaster" by the team that created it, the local populace celebrating First Friday – a community event hosted by Lancaster City – were invited to stamp their hands in their choice of colored paint, then press their palms against a canvas with Lancaster County outlined by Nxtbook employees’ hands.
It wasn’t long before a line formed, with families, individuals, and friends groups wanting to stamp their hand on the canvas. Our youngest helper, Rachel, was only 8 weeks old. She stamped her little foot in purple paint and left her mark by the border of the county. Next in line was her grandfather, who was careful to place his hands right next to the tiny imprint she left behind.
The piece spoke to what each person behind the hand means as individuals and collectively in the community. It was representative of what Lancaster County looks like with everyone "lending a hand." It also celebrated community events, like First Friday, as well as the Art Walk being hosted that weekend in the city as well. The result was a piece that attracted hands – and feet! – of somewhere between 500-1,000 participants. Even "Bubbles," a mascot for Nxtbook’s local endeavors, made it to the event.
Naturally, everyone hoped the canvas community art project would be a success, but it truly snowballed. Originally an idea in one of our graphic designer’s heads, the project grew to a point where a local business – the Ware Center – wants to display the piece, making it a traveling piece of art. Other businesses, such as Two Dudes Painting and Certified Carpet donated time and resources to the project to ensure the safety of everyone involved. At the end of the evening, the event had to be closed, and people looking to jump in to participate were sorry to see discover the line had been closed. But all good things must come to an end at some point, right?
Declaring creativity is one thing. Using it for the good of your community is another. What started as a simple idea grew into a gift for the community, by the community. To check out more about the event, click http://nxtbk.co/hands