Avoiding the Banner
November 14, 2012 by Marcus Grimm
If you’ve had the opportunity to hit any of our three webinars this week for the all new Nxtbook Ubiquity product (by the way, one webinar remains this week!), you’ll see a lot of ways to do advertising, but very little talk about using banner ads inside the product. Understand, it’s not that you can’t, but rather than you shouldn’t.
This article is a great read about why display advertising is bad on the desktop and even worse on the mobile device. It also addresses what savvy companies are doing to get around those limitations. You know, savvy companies like you!