This Month, There’s an 87% Chance Your Mobile Readers Are Using an Apple Device.
August 8, 2012 by Marcus Grimm
Take a look at this pie graph. The big blue piece? That’s the iPad. The smaller green piece? That’s the iPhone. Everything else? That’s everything else. To be clear, this is showing share of engagement time. If we look at total users, Apple’s share goes from 87% to 71%. Still dominating, but this shows that not only are most of your readers using those devices, those devices are effective at keeping readers in the book.