Back to School With Style
August 8, 2012 by Joy Curtis
Whether you are ready or not, summer is almost over. And the end of summer means back to school shopping for millions of students and their parents. An entire industry of suppliers are prepared for this season with catalogs in hand.
UPromise of Sallie Mae wanted to offer something different. They wanted to get students to use their promotional code to purchase clothing and supplies. Rather than using the usual promotional methods, UPromise went all out. They supplied our Creative Services team with images and their goals, and Creative Services took it from there.
What you’ll see if you click here is their final catalog. The designer opted to create a catalog resembling a "trapper keeper" or "binder" typical of any backpack. It rests on a faux wood backdrop, much like a desk. The design keeps the school theme running through each page with sticky notes and the three rings of the binder running through it.
The effort is worth it. This style of catalog sets UPromise apart from a typical supplier, clearly delivers the information, and makes it very easy to share with others.
Check it out, and while you’re there, keep the college-bound students in your life in mind: there might be something in there they need!