Older People Like Digital Magazines, and Other Things You Might Not Know
July 25, 2012 by Marcus Grimm
The IAB has released a fairly comprehensive report about smartphone and tablet consumption. Though it skews perhaps a bit too BtoC for many of our customers, it’s well worth your read if for no other reason than it highlights that ad engagement does happen on these devices, to varying degrees and for different reasons. One of the nuggets I found most curious, however, was this one:
Those over 50 are "more likely to read digital versions of magazines at work and look up items while at work" than those under 50.
You can read the full report here.