Navigating the Realm of Social Media
July 25, 2012 by Joy Curtis
Navigating the Frightening Realm of Social Media
Last week, Nxtbook Media Success Managers Todd and Adam gave a webinar entitled "Growing Digital Edition Readership with Social Media." The fact of the matter is that some publishers still aren’t sure how to navigate across all of the social media platforms. If you’re a Nxtbook Media client, that’s why we have Todd and Adam.
In this half-hour webinar (held regularly for Nxtbook clients), they discussed six of the current popular sites:
Facebook – "Like our newest issue and tell us about it!" – Facebook still has the largest network and the most engagement in the social media realm. It is also one of the most popular ways our readers use to share our digital editions. It’s a very conversational medium where brands can build a relationship with readers, and it’s a great place to announce new issues, favorite articles, additional content, or to cross-promote other digital avenues.
Google+ – "We offer great information in this article" – Google+ is largely comprised of males (72%), with only 28% being female and the other 20% brands. The audience is also known for being highly technical, which is great for some of our B2B clients. Google+ is exceptional, however, when it comes to SEO. Since nxtbooks are indexed by google, posting articles to Google+ could bump your searchability needle.
Pinterest – "Be inspired by photos from this article" – This audience is almost the exact opposite of Google+, being 87% female and 18% male. This is ideal for highly targeted female audiences. And, as glossies are one of the things that made magazines great, imagine the impact you can have by posting pictures from articles on your Pinterest boards and linking them back to your article? (Make it easy: use the Pin It button included in the nxtbook platform.)
Twitter – "The new issue is live!" – More a newsfeed than even a Facebook wall, Twitter enables publishers to push out new and exciting information about the publication. The downside is that each post will be short-lived and knocked down the feed as new tweets are sent. Publishers who are successful often set up calendars for posts, regularly tweeting top articles or reader feedback.
LinkedIn – "Our newest issue is full of professional articles" – Often overlooked as a social media outlet, LinkedIn can best serve a target audience of business professionals. Some of our B2B publishers use it to garner comments around a hot topic, to post top articles, or simply to alert group members of a new issue’s release.
Ok, I can see where all of that can be overwhelming. But you’re not alone. We’ve been keeping track of the trends and some of the best practices for building social media campaigns, and we’d love to help. We have the ability to build and execute an entirely new and fresh campaign, or to offer suggestions and tweaks to your current campaign. The first step is easy: reach out to our experts, Todd and Adam.