Warning: Your Nxtbook Share Data is Wrong
June 20, 2012 by Marcus Grimm
Way back in 2007ish, Nxtbook was one of the first (if not THE first) digital publisher to fully embrace social media. We first released single page permalinks, which made it easy for people to dive into a specific page of the digital edition, as well as an easy Share feature, which enabled readers to post the links to their blogs, Del.icio.us (remember them?) and others.
Of course, once we did that, publishers flocked to the Nxtbook metrics to see how many people were sharing their content. And while we captured a lot of that data, we weren’t capturing nearly all of the Shares and for a simple reason: people share in a lot of different ways, and many of those ways are untrackable.
This great article explains the many ways content can be shared and which of these ways are trackable. While the article focuses entirely on websites, because we use single page permalinks, the info is exactly the same for your Nxtbook.