Today’s Story About How Tablets Are Amazing
June 19, 2012 by Marcus Grimm
TechCrunch has posted a nice summary of an extremely bullish report on the growth of tablet devices. Considering our general disdain for opinion surveys (rather than data about what people are actually doing), this is an extremely good one and well worth the read.
There are two slides in the actual study which address magazines. Slide 23 asks if readers prefer consuming content on a tablet over a magazine. 53% said they do, but keep in mind, these are tablet owners, so there’s already a bias in place.
Most interesting to me, however, was the following slide, in which people were asked where on the tablet they prefer to consume magazine content:
- 41% said the "Mobile Web," and we hope they meant browser when they checked it.
- 30% said a publication-specific app.
- 22% said a newsstand app. (eg Apple Newsstand, Zinio, etc.)
Now, there’s a serious problem with this question, because the newsstand is nothing more than a place publication-specific apps are stored. But because I’m fresh off vacation, I’m going to let that slide. The thing that’s most curious is that 41% said the mobile web. It’s one of many reasons Nxtbook remains focused on the browser (even while we continue to develop native apps). It’s where the majority of your readers are seeking your content.