A Finely Crafted Brochure for a Finely Crafted Brew
June 13, 2012 by Joy Curtis
There might only be 8 pages to this Craft Brewers Brochure, but each page is stuffed to the gills with additional content and animation geared towards educating craft brewers on the best beer brewing process.
Every element of this brochure has been customized for reader interaction while keeping a slick design layout for computer screens. This often results in an animation on an animation on an animation, keeping readers glued to the page.
Take a look at the second page, which features an animated brewery tour. The page design is clean, removing all distraction from the animated image depicting the brewing process (animation #1). Readers can then click on any of the icons to learn more about that stage in the brewing process (#2). For even more information, readers can click again on a specific topic within that animation to be taken to another section in the brochure (#3).
The brochure features interactive animations, video, web windows, rollover animations, quote requests, and even twitter and blog feeds.All of these features are guaranteed to keep their niche audience delving deeper into their publication. It’s worth a read!