Digital Marketing: Add a Little “Awesome!”
May 18, 2012 by Joy Curtis
The wow-factor. A phrase made cliché by marketers’ overuse, yet has not lost any of its allure to audiences and advertisers alike. It’s a necessary element to every promotional piece to evoke reader action. But, as every content creator, brand manager and marketer knows, getting your audience to be "wowed" isn’t easy.
It’s also not too hard: Add a little "awesome!" to your next digital campaign with integrated tactics that delight readers, sponsors and advertisers.
In this free white paper is five micro studies of businesses using digital editions to promote their brand and to inspire a targeted audience into action. Each company took a different strategy, mixing some of the best features of old media – like large efficacious images, intentional design, and the cohesive quality of a publication – and new media – such as animation, digital design choices and customization.
They didn’t seek to thrill everyone who clicked the link to their content; but, they created an awesome encounter for everyone who fit their target audience.
Create a better experience for fans of your brand, and reap the benefits of an engaged audience left saying, "that was awesome!"