More than an Average Brochure
May 9, 2012 by Joy Curtis
Digital brochures have the heavy task of taking a lot of information and breaking it into swallowable pieces. Those really looking to make an impact will also find a way to make it exciting or at least interesting for the reader.
Then there’s Principal, who took a heavy, information-heavy topic like retirement planning and managed to create a brochure that was not only informative but also engaging and helpful for any kind of reader. They call it "More Than A Number."
From the moment the brochure opens, readers know to expect more than a page-flip experience. Custom animation on the front cover immediately positions the brochure as an interactive, fun piece designed specifically with readers’ questions in mind.
Jump to the second section, "Understanding Retirement Plan Costs." The title could belong to any textbook or article explaining retirement. But in this interactive brochure the information is broken down into an animated chart. For readers who would like more details, Principal included a click-to-play video that walks readers through the chart, highlighting and explaining each piece.
Even the navigation is customized with the reader in mind. While a reader can easily turn from page to page – the brochure style does allow for a finality, a start to finish, for those who enjoy that reading experience – Principal also includes multiple jumps within a section. Take "Navigating Cost Considerations." At the bottom of each page there are jumps to the next topic for readers looking for more information in a specific area.
Design, animation, and navigation were all created with the end user in mind, making this a perfect example of creating a valuable resource for readers. This is more than your average brochure.