Practice What You Preach: UK Communication Company Going Mobile
April 18, 2012 by Joy Curtis
"If you look at Vodafone Global Enterprise, it’s an innovative, exciting young organisation. It has a lot of big customers that want to do really exciting things." — Transform, Issue 6, page 16
When your company is known as being innovative, exciting, and all about global mobile options, there’s a level of expectation for all of your materials to match that standard. Vodafone Global Enterprise is a classic example of a large company with high expectations, and they meet these expectations in spades with their digital magazine, Transform. The B2B magazine features articles discussing hot topics surrounding business and the growing mobile market.
More importantly, Transform reinforces Vodafone’s brand image as innovative and tech-savvy with engaging animations on every spread. Sometimes they are simple: text crawling across the screen or video tucked behind a camera icon. Sometimes they are more complex: charts which expand to a percentage or numbers that scale up or fish wriggling on the page. In every instance, there is potential to delight readers with ordinary pieces put into action, and the opportunity to keep them engaged with the material longer.
And of course, since this magazine details mobile issues, it is readable on the web browser of mobile devices.
Add a little innovation to make sure your materials are sending the right message about your brand and your services.