Here’s Where Things Start to Get Complicated

So when the new iPad was announced, some people said digital magazines would like better than ever. Other people (like us) said you better be careful about file size on a product that already struggles with… file size.

But as you can see from this graphic (which might be premature), the new iPad’s traffic is small compared to the other iPads already in the market. This means a couple of things:

1) If you’re thinking more than a little about this new retina display, which is now a sliver of a sliver of an audience, you might be thinking too much.

2) If you really do care about that audience, just make sure you have lower res versions of the product at the ready, so that people with the original iPads don’t complain more about your file size.

3) Just use Nxtbook, because we’re prepared for this type of market confusion.