As part of the marketing department, I’ll begin this post by apologizing, as this news deserves a video demo or at least a few screenshots. Unfortunately, words will have to do.
News came from our development department that our new mobile browser is very nearly ready for release; like within a week ready.
Our mobile browser is a fairly critical product, as it’s the version of the Nxtbook that plays when people on smartphones or tablets receive an email with a link to a digital edition and click on it. For most of our publishers, the percentage of readers accessing their content this way is somewhere between 10 and 20%.
The new mobile browser, to be direct, is about a hundred times better than our current version. Here are just a few things to look for:
1. Near native performance with near native speed. Though it’s hard to imagine, the page by page navigation taking place in the browser is wicked fast and outperforms any other mobile browser-based digital edition we’ve put it up against.
2. Brand consistency. Remember the fancy new Nxtbook 3.3 toolbar we released just a few weeks ago? Well the mobile browser tool bar looks like its kids sister, not it’s third cousin, twice removed. This way, your mobile readers will have a similar experience, regardless of which device they’re on.
Expect to hear more about the mobile browser when we go live, but know this: your smartphone and tablet readers are going to love it!
April 11th, 2012 by Marcus Grimm