Next Issue Media Solves One Problem, Creates Another
April 4, 2012 by Marcus Grimm
or… It’s funny watching old dogs learn new tricks.
A few years back, Time, Inc. offered up a mix and match magazine subscription service called Maghound. Back then, we talked about why it wouldn’t work. And we were right.
Fast forward a few years, and Next Issue Media (of which Time, Inc. is a partner/investor) has rolled out something like Maghound, but for digital titles. And that’s smart. (Kind of why we suggested it two years ago.) The problem this time, around, however, is that they’re doing it as a native app only. (I won’t even mention the fact that it’s Android native apps, as they supposedly have an iOs solution is coming.)
Not only will the future be browser-based, so is the present. Here at Nxtbook, we still see 85% of most of our customers’ readers coming through the browser. That’s 85% of readers that won’t be accessing their content via the Next Issue solution. But give it time; it only took them two years to implement our last suggestion.