There are a lot of reasons we like delivering digital editions through the browser, but when it comes down to it, this one might be the most important: it’s easier for you to get to your readers. Finding a reader via a native app is a much more complicated route. It can be done, mind you, but only if your audience development department is prepared to pick up some new skills. Don’t believe us? Check out the handy infographic below.
March 27th, 2012 by Marcus Grimm